Electronic magazine Quality and Life: Viet Sunrise Plastic JSC – Building a brand from the foundation of intellectual property and important legal victories

(Electronic magazine Quality and Life) <\/a>– With a systematic mindset and a commitment to sustainable development, Viet Sunrise Plastic JSC is gradually asserting its position by building a solid intellectual property system, combined with strong advancements in products and brand communication.<\/strong>\n\nIntellectual Property: A Strategic Foundation in Brand Management<\/strong>\n\nFrom the very beginning, Viet Sunrise Plastic JSC has identified the brand as the crystallization of three factors: product quality, dedication to customers, and a commitment to sustainable development. To protect and promote this value, the company has proactively built an intellectual property system, registering for legal protection at the Vietnam Intellectual Property Office to prevent unfair competition risks and ensure legitimate rights in the market.\n\n The program “Identifying Position – More Than a Desire” of the Viet Sunrise Plastic JSC brand was held at Gem Center, Ho Chi Minh City. Photo DN[\/caption]\n\nRecently, the Viet Sunrise Plastic JSC brand faced a legal dispute regarding trademark ownership. At the program “Identifying Position – More Than a Desire” held on June 19, 2025, at Gem Center, Ho Chi Minh City, Lawyer Nguyen Duc Thinh – Legal Advisor of the enterprise shared: \n\n“A brand is not just a name or a symbol, but also the most important intangible asset of the enterprise, affirmed by the spirit of effort, the trust and love of customers, and the value accumulated over the years. However, recently, those values have been under intense legal dispute and noisy in the media. Therefore, we determine that protecting the brand is a particularly important task. We have fought together for the legitimate rights of Viet Sunrise Plastic JSC – and have achieved success. This success is not only a legal victory but also a testament to the will and commitment of the enterprise to its customers.”<\/em>\n\nThis message clearly reflects the essential role of intellectual property tools in modern brand strategy – not only as a legal shield but also as a proactive step to position the sustainable value of the enterprise.\n\nA New Mark: Brand Identification and Launch of Strategic Products<\/strong>\n\n Viet Sunrise Plastic JSC expresses gratitude to partners and customers at a large-scale event. Photo DN[\/caption]\n\nThe event was also an opportunity for Viet Sunrise Plastic JSC to express deep gratitude to the nationwide Distributor and Dealer system – partners who have accompanied the company throughout its brand development journey. At the same time, this is also a milestone marking a strategic transformation when the company officially announced a trio of new products, contributing to realizing the goal of enhancing quality, safety, and application of water industry materials.\n\n1 Flexible Mesh Pipe – Soft yet Durable<\/strong>\n\n The flexible mesh pipe product branded Viet Sunrise Plastic JSC. Photo DN[\/caption]\n\nThe product features a cross-woven synthetic fiber core, enhancing its ability to withstand high pressure while maintaining flexibility. Lightweight, easy to install, and unbreakable – the flexible mesh pipe is suitable for both civil and industrial projects.\n\n2 PPR Pipe – Safe for Health, Durable Over Time<\/strong>\n\n Viet Sunrise Plastic JSC PPR pipe stands out for its high durability, good heat resistance, and environmental friendliness. Photo DN[\/caption]\n\nGood heat resistance, high pressure, constructed with two layers featuring a UV coating to prevent corrosion and adapt to harsh weather conditions. Absolutely safe for drinking water systems and environmentally friendly.\n\n3 Odorless PVC Adhesive – Gentle yet Effective and User-Friendly<\/strong>\n\n Odorless PVC adhesive from Viet Sunrise Plastic JSC, strong adhesion, quick drying, and user-friendly. Photo DN[\/caption]\n\nOdorless formula, safe for users, especially suitable for installation in enclosed spaces. High adhesion ensures a strong and durable joint while reducing environmental impact.\n\nThe launch of these product lines not only affirms the enterprise’s capacity for innovation but also demonstrates a commitment to accompany customers in creating more effective, sustainable, and safer projects.\n\nAffirming Position through Strategic Intellectual Property Thinking<\/strong>\n\nNot only stopping at product quality, Viet Sunrise Plastic JSC also focuses on building a professional and consistent brand identity system – creating a clear and positive image in the minds of consumers. This is an important part of the brand identification process, helping the enterprise continuously enhance its value in the market.\n\nThe journey of building and protecting brand assets through intellectual property tools is not a short-term path, but a fundamental and solid step. And Viet Sunrise Plastic JSC has proven this mindset – where each product is not only the result of technological improvement but also a part of the brand value system protected by law and positively received by the market.\n\nHoang Hiep<\/strong>

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