Electronic magazine Quality and Life: Viet Sunrise Plastic JSC – Building a brand from the foundation of intellectual property and important legal victories
(Quality and Life Electronic Magazine) – With a methodical mindset and a commitment to sustainable development, Viet Sunrise Plastic JSC is step by step asserting its position by building a solid intellectual property system, combined with strong advancements in products and brand communication.
Intellectual Property: A Strategic Foundation in Brand Management
Right from the early days of its establishment, Viet Sunrise Plastic JSC identified the brand as the crystallization of three factors: product quality, dedication to customers, and a commitment to sustainable development. To protect and enhance this value, the company proactively built an intellectual property system, registering for legal protection at the Intellectual Property Office of Vietnam to prevent risks of unfair competition and ensure legitimate rights in the market.
Recently, the Viet Sunrise Plastic JSC brand faced a legal dispute related to brand ownership rights. At the program “Positioning the Status – More Than An Aspiration” held on June 19, 2025, at Gem Center, Ho Chi Minh City, Lawyer Nguyen Duc Thinh – Legal Advisor of the enterprise, shared:
“A brand is not just a name or a symbol, but also the most important intangible asset of an enterprise, asserted by the spirit of effort, the trust and love of customers, and the value accumulated over the years. However, in recent times, those values have been subjected to highly intense legal disputes and media noise. Therefore, we determined that protecting the brand is an especially important task. We fought together for the legitimate rights of Viet Sunrise Plastic JSC – and achieved success. This success is not only a legal victory but also a testament to the will and commitment of the enterprise towards its customers.”
This message clearly demonstrates the essential role of intellectual property tools in modern brand strategy – not just as a legal shield, but also as a proactive step to position the sustainable value of the enterprise.
New Milestone: Brand Identity and Launch of Strategic Products
The event was also an occasion for Viet Sunrise Plastic JSC to express its deep gratitude to the nationwide network of Distributors and Dealers – the partners who have accompanied the company throughout its brand development journey. At the same time, this also marked a strategic turning point as the company officially announced a trio of new products, contributing to realizing the goal of improving the quality, safety, and application of water sector supplies.
1 Flexible Reinforced Hose – Soft yet highly durable
The product features a criss-crossed synthetic fiber core, enhancing high-pressure resistance while maintaining flexible elasticity. Lightweight, easy to install, and break-resistant – the flexible reinforced hose is suitable for both civil and industrial projects.
2 PPR Pipe – Safe for health, durable over time
Featuring good heat resistance, high-pressure tolerance, and a two-layer structure with an anti-corrosion UV coating to adapt to harsh weather conditions. Absolutely safe for drinking water systems and environmentally friendly.
3 Odorless PVC Solvent Cement – Gentle yet effective and safe for user health
An odorless formula that is safe for users, particularly suitable for construction in enclosed spaces. High adhesion ensures strong and long-lasting joints while reducing environmental impact.
The launch of these product lines not only confirms the innovative capacity of the enterprise but also demonstrates its commitment to accompanying customers in creating more efficient, sustainable, and safer projects.
Asserting Position Through Strategic Thinking on Intellectual Property
Not stopping at product quality, Viet Sunrise Plastic JSC also focuses on building a professional and consistent brand identity system – creating a clear and positive image in the minds of consumers. This is an important part of the brand positioning process, helping the enterprise constantly increase its market value.
The journey of building and protecting brand assets through intellectual property tools is not a short-term path, but a fundamental and solid step. And Viet Sunrise Plastic JSC has proven this mindset – where each product is not only the result of technological innovation but also a part of a brand value system protected by law and positively received by the market.
Hoang Hiep
