Intellectual Property Report: Viet Sunrise Plastic JSC – Building a brand on the foundation of intellectual property and important legal victories
Intellectual Property Report – With a systematic mindset and a commitment to sustainable development, Viet Sunrise Plastic JSC is gradually asserting its position by building a solid intellectual property system, combined with strong advancements in products and brand communication.
Intellectual Property: A Strategic Foundation in Brand Management
From the very beginning, Viet Sunrise Plastic JSC has identified the brand as the culmination of three factors: product quality, dedication to customers, and a commitment to sustainable development. To protect and promote this value, the company has proactively built an intellectual property system, registering legal protection with the Vietnam Intellectual Property Office to prevent unfair competition risks and ensure legitimate rights in the market.
Recently, the Viet Sunrise Plastic JSC brand faced a legal dispute regarding trademark ownership. At the program “Identifying Position – More Than Just an Aspiration” held on June 19, 2025, at Gem Center, Ho Chi Minh City, Lawyer Nguyen Duc Thinh – Legal Advisor of the enterprise shared:
“A brand is not just a name or a symbol, but also the most important intangible asset of a business, affirmed by the spirit of effort, the trust and love of customers, and the value accumulated over the years. However, recently, these values have been under intense legal dispute and noisy in the media. Therefore, we identify the protection of the brand as a particularly important task. We have fought together for the legitimate rights of Viet Sunrise Plastic JSC – and have achieved success. This success is not only a legal victory but also a testament to the will and commitment of the enterprise to its customers.”
This message clearly reflects the essential role of intellectual property tools in modern brand strategy – not only as a legal shield but also as a proactive step to position the sustainable value of the enterprise.
A New Mark: Brand Identification and Launching Strategic Products
The event was also an opportunity for Viet Sunrise Plastic JSC to express deep gratitude to the nationwide Distributor and Dealer system – partners who have accompanied the company throughout its brand development journey. At the same time, this also marks a strategic shift as the company officially announces a trio of new products, contributing to realizing the goal of enhancing quality, safety, and application of water industry materials.
1 Flexible Mesh Pipe – Soft yet Durable
The product features a cross-woven synthetic fiber core, enhancing high pressure resistance while maintaining flexibility. Lightweight, easy to install, and unbreakable – the flexible mesh pipe is suitable for both civil and industrial projects.
2 PPR Pipe – Safe for Health, Durable Over Time
Good heat resistance, high pressure, constructed with two layers featuring a UV coating to prevent corrosion and adapt to harsh weather. Absolutely safe for drinking water systems and environmentally friendly.
3 Odorless PVC Adhesive – Gentle yet Effective and User-Friendly
Odorless formula, safe for users, especially suitable for installation in enclosed spaces. High adhesion ensures a strong and durable joint while reducing environmental impact.
The launch of these product lines not only affirms the company’s innovative capabilities but also demonstrates its commitment to accompany customers in creating more effective, sustainable, and safer projects.
Affirming Position through Strategic Intellectual Property Thinking
Not only focusing on product quality, Viet Sunrise Plastic JSC also emphasizes building a professional and consistent brand identity system – creating a clear and positive image in consumers’ minds. This is an important part of the brand identification process, helping the enterprise continuously enhance its market value.
The journey of building and protecting brand assets through intellectual property tools is not a short-term path, but a fundamental and solid step. And Viet Sunrise Plastic JSC has proven this mindset – where each product is not only the result of technological improvement but also a part of the brand value system protected by law and positively received by the market.
